Less is more

30/07/2015
What is working
Define, Exchange, Ideate, Test

Today we presented to our peers and investigated what other projects were being tackled.

Only having 5 min to look at them all meant glancing at the topic statement and focussing on the image to provide context.

I feel this was an effective way to identify what projects were cohesive and which had an unclear direction. The projects paired with a stylistic approach to their statements were most effective as they embodied an identity and facilitated a decisive direction. I also felt less was more in many cases- The strongest projects had a clear statement and supporting image. Projects with to much text just became background information.