Friday, 31 July 2015

Creativity- A blessing and a curse

01/08/2015
This shoudn't be so difficult
 Define, Empathy, Exchange, Ideate,


I honestly feel like we're over complicating the situation. The brief/task is fairly straightforward, yet our eagerness to find a solution has us chomping on the bit. I'm hoping by approaching the topics like I would in an essay i'll be able to see a more direct course.


At the same time i'm also beggining to appreciate how a designer "works from the outside in"- It's al very well being given a brief when the client knows exacty what is it they want, but by working on a brief i feel by deconstructing that 'want', it'll help to identify what is 'needed'.

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