Brief breakdown

10/9/15
Going over the Brief
Define, Ideate, Empathy,

To kick-start the project I've rewritten the brief topics in a simplified state that concentrates on the elements I plan to focus on.

Issue
Lack of appreciation
feelings of fulfillment
negative mindset
stress
unhappiness
- in students

Background
not meetings physical and emotional needs
feeling unsatisfied
inability to identify needs
distortion of values
drowning in the shallows
surviving the fast paced machine


Audience
Students in NZ
-possibility to focus on wellington students
-tertiary as main audience though solution is applicable to wider student population

Audience Needs
To appreciate what we have
reassess personal values
think positive
advertising that is relatable
time to be happy

Clients
Apple
Massey
One percent collective
Wellington city council

Barriers
Hollow values in society
disillusionment on what is really important

Desired Actions
Grattitude
step back, reconnect
understanding, positive perspective
reassessment of values


Where to from here?

From here I want to identify the common threads and brainstorm and overarching solution.

+Further research into each topic and their possible  directions

This will help me to begin to flesh out the platforms for the solution and an effective aesthetic